In todayās highly competitive real estate market, standing out and getting noticed is tougher than ever. With countless agents fighting for the same buyers and sellers, simply having a website or Instagram page isnāt enough.
To consistently generate qualified leads, top-performing agents are using modern digital marketing tools that combine content, engagement, and automation.
One of the best new tools out there for real estate lead generation is pop.storeāa powerful platform that acts as your all-in-one link-in-bio, lead magnet, and digital storefront.
Hereās how you can turn your pop.store into a powerful real estate marketing machine:
Capture Leads with Smart Real Estate Lead Magnets šÆ
Gone are the days of passive āContact Meā buttons. With pop.store, you can turn your bio into a real estate lead magnets that actually works
External Link Buttons with Access Control
Instead of a simple button to your website or MLS, you can make it so that followers must follow you before they can open that link. This lets you turn button clicks into follower growth and qualify your audience. To know the steps, read How to Add Link Buttons to Your POP.STORE.
Gated Digital Downloads
You can upload downloadable assets like checklists, market reports, or neighborhood guides and set them as free digital products. Even though theyāre free, visitors need to āunlockā them, which captures their contact information and adds them to your list. To know how to add digital downloads on pop.store, read How to Set Up a Digital Download on Your POP.STORE
Subscription-Only or Tiered Content
For premium content, you can gate it behind a subscription. Only those who subscribe can access those downloads or assets. This gives you both engagement and revenue upside. Read How to set up Subscriptions to know more.
These features help you convert visitors into followers + leads, not just profile views.
Showcase Properties Like a Pro šļø
Your pop.store can become more than a list of linksāit can feel like a curated real estate gallery:
Create Property Postsā
Upload photos, slideshows, or video series that can include full property walkthroughs. You can choose to keep posts public or make them gated for subscribers only.
Send Posts via DM
Share property posts straight to a userās inbox, making sure serious buyers never miss an update. To know the steps read How to Post Exclusive Content
āBook a Tourā or āView Listingā Buttons
Link directly to your MLS pages, property sites, or embedded listing pages so interested buyers can take the next step.
Highlight āJust Soldā Stories
Build trust and authority by featuring your recent successes and client wins.
This transforms your bio from a static link list into an interactive real estate lead magnets sales funnel that drives buyer and seller engagement.
Make your inventory visually compellingāand keep visitors browsing.
Build Authority with Video Series š„
Video is one of the fastest ways to gain trust onlineāand with pop.store, you can make video the heart of your real estate lead generation strategy:
Series & Episodic Videos
Create a āNeighborhood Spotlightā or āMarket Trendsā series. You can group videos into collections and even gate certain episodes for subscribers only.
Previews & Teasers
Show part of a video publicly, then require a follow or subscription to unlock the full content. This builds curiosity and drives more sign-ups.
Embed & Host Directly
Keep viewers on your pop.store by hosting videos right on your profile, with the option to monetize or gate them for exclusive access. For a full walkthrough, read How to Create a Series.
With a strong video series, your profile becomes more than a listings pageāit transforms into a content hub that keeps prospects coming back. You can even go live on pop.store, engage with your followers in real time, and sell at the same time. See the steps in How to Go Live.
Looking to generate real estate leads on Instagram? POP.STORE helps you use short-form and long-form video content to convert viewers into clients.
Book Real Estate Consultations Seamlessly š
With pop.store, booking appointments becomes effortless:
- Calendar Booking ā Let followers schedule showings or consultations directly from your profile.
- Multiple Time Slots ā Set up different slots to give clients flexibility and keep your calendar organized.
- Paid Sessions ā Offer premium strategy calls or marketing consultations as a monetized option. Free sessions are also coming soon, so you will be able to offer both paid and complimentary bookings.
This turns casual traffic into confirmed meetings. To know the steps of adding calendar slots, read How to Add Calendar Booking.
Engage Your Audience with CommentChat š¬
POP.STORE makes it easy to turn social engagement into real leads with built-in auto-DM CommentChat
- Keyword Triggers ā Set up keywords like āinfoā or ātourā on your Instagram posts to trigger an automatic DM reply with your pop.store link.
- Automated Responses ā Guide followers straight to your lead magnets, property showcases, or booking buttons without lifting a finger.
- Effortless Scaling ā Engage with every comment and DM at scale, while keeping interactions professional and personal.
This is one of the best tools for real estate agents on Instagram looking to convert engagement into real opportunities.
Monetize & Add Exclusive Value š”
Real estate isnāt only about commissions. You can use pop.store to add ancillary value and revenue:
- Tip Button / Support Button ā Allow serious followers to support your content or insight.
- Subscription / Member Content ā Premium content for paying āinsiderā audiences (e.g. advanced market forecasts, early listing previews).
- Gated Resources ā Lock high-value white papers, investment playbooks, or renovation guides behind a paywall or subscription.
- Affiliate Products ā Add affiliate products to your pop.store. Choose home items used for staging a house from our catalog, and when your followers buy, you earn a commission. To know the steps read How to Add Affiliate Products.Ā
This is perfect for agents looking to diversify income and offer more value to their audience.
With all these tools at your fingertips, POP.STOREĀ becomes more than a link-in-bioāitās your all-in-one real estate hub. From capturing leads and showcasing properties to booking meetings and engaging with followers, everything you need to grow your business lives in one place. Set it up once, keep it updated, and watch your pop.store turn followers into clients and clients into long-term relationships.
Final Thoughts: The Best Lead Magnet for Real Estate? Your pop.store ā
Whether you’re focused on how to gain clients in real estate, grow your following, or close more deals, POP.STORE gives you the tools to:
- Create irresistible lead magnets for real estate agents
- Engage with followers across social platforms
- Convert clicks into clients
- Showcase listings with style
- Turn casual DMs into booked showings
Set it up once. Keep it updated. And watch your pop.store real estate lead magnets marketing strategy turn strangers into leadsāand leads into lifelong clients.
Frequently Asked Questions (FAQs)
1. What are real estate lead magnets?
Real estate lead magnets are valuable, free resources that agents offer in exchange for a potential client’s contact information. Examples include home buyer checklists, market reports, and neighborhood guides.
2. What is the best lead magnet for real estate agents?
The best lead magnet for real estate depends on your audience, but top-performing ones include buyer/seller checklists, neighborhood insights, and exclusive video walkthroughs. Tools like pop.store make it easy to gate these and capture leads instantly.
3. How can I gain more clients in real estate using pop.store?
You can gain clients in real estate by turning your pop.store profile into a lead funnel:
- Offer gated downloads
- Share exclusive video tours
- Enable calendar bookings
- Use auto-DMs to send links from Instagram comments
These features help convert followers into real leads and scheduled consultations.
4. Can I sell products or services on pop.store as a real estate agent?
Yes! POP.STORE lets agents offer paid consultations, premium downloads, and affiliate products like home dĆ©cor or staging itemsāadding new revenue streams to your business.
5. Is pop.store better than a regular website for lead generation?
For many agents, yes. POP.STORE combines the power of a link-in-bio tool, a lead capture platform, and a mini-websiteāall optimized for real estate marketing. Itās faster to set up and easier to maintain than a traditional site.
