How to Make Money from Your Link in Bio on Instagram & TikTok

4 min read
How to Make Money from Your Link in Bio on Instagram & TikTok

Your Link in Bio is the most valuable real estate on Instagram and TikTok—but are you using it to its full potential?

Most creators make the mistake of just linking to a generic website or a basic link aggregator, which doesn’t drive real revenue. In 2025, the smartest creators are turning their Link in Bio into a high-converting storefront, premium content hub, and fan community—all in one.

The result? More sales, more engagement, and full ownership of your audience.

In this guide, we’ll show you how to put a link in bio on Instagram and make money from your Link in Bio using pop.store—the best free Link-in-Bio monetization tool that lets you sell digital products, offer pay-per-view content, and build a loyal paying community.

Let’s dive in.

Why Most Link-in-Bio Setups Fail to Make Money

Most creators waste their Link in Bio by sending followers to:

  • A basic link page that doesn’t convert
  • A personal website that isn’t optimized for mobile sales
  • A third-party marketplace that takes a huge cut of earnings
  • Brand deals that pay little and depend on algorithms

To maximize earnings, you need a high-converting Link-in-Bio store that:

  • Monetizes content with pay-per-view & subscriptions
  • Engages fans with DMs, live chats & 1:1 video calls
  • Keeps followers inside an ecosystem you control
  • Drives direct sales without relying on sponsorships

That’s where pop.store comes in.

5 Best Ways to Make Money from Your Link in Bio

1. Sell Digital Products (Ebooks, Courses, Templates, & More)

Sell Digital Products (Ebooks, Courses, Templates, & More)

One of the easiest ways to monetize your Link in Bio is by selling digital products.

What to Sell:

  • 📚 Ebooks & PDFs – Guides, how-tos, recipes, planners
  • 🎥 Online Courses – Short lessons, skill-based training, masterclasses
  • 📸 Presets & Templates – Lightroom presets, social media templates, Notion planners

Example: A fitness influencer sells a $15 home workout guide—if just 100 followers buy, that’s $1,500 in sales from a single link!

How to Set It Up on pop.store:

  1. Upload your digital product (PDF, video, or course)
  2. Set a one-time price or pay-per-view access
  3. Add it to your pop.store Link in Bio
  4. Promote it in your Instagram & TikTok posts

2. Charge for Pay-Per-View Content (Exclusive Videos & Episodes)

2️⃣ Charge for Pay-Per-View Content (Exclusive Videos & Episodes)

Want to make instant money from your videos? Offer pay-per-view content that fans can unlock for a one-time payment.

Best Content to Sell:

  • 🎬 Exclusive BTS videos – Behind-the-scenes content fans can’t get elsewhere
  • 🎤 Premium Podcast Episodes – Charge for deep-dive episodes & interviews
  • 📚 Educational Tutorials – Tech, marketing, design, and personal finance videos

Example: A TikTok creator charges $5 per exclusive interview video. If 200 followers pay for access, that’s $1,000 in passive income.

How to Set It Up on pop.store:

  1. Upload your exclusive video content
  2. Set a pay-per-view price
  3. Promote it in your Instagram Reels & TikTok videos

3. Run a Subscription-Based Content Series (Like Netflix!)

Run a Subscription-Based Content Series (Like Netflix!)

The most profitable creators make monthly recurring income with a subscription-based content series.

Who Should Try This?

  • 📚 Coaches & Educators – Offer weekly training & tutorials
  • 🧘 Fitness Creators – Run a weekly workout series
  • 🎙 Podcasters & Entertainers – Provide exclusive subscriber-only episodes

Example: A yoga instructor charges $10/month for new guided sessions every week. With just 250 subscribers, they’re making $2,500/monthon autopilot.

How to Set It Up on pop.store:

  1. Upload your content series (videos, podcasts, training sessions, etc.)
  2. Set a monthly or annual subscription fee
  3. Promote your subscription in every TikTok & Instagram post

4. Offer 1:1 Calls, Coaching, & Private Consultations

Offer 1:1 Calls, Coaching, & Private Consultations

If you’re an expert in your field, fans are willing to pay for direct access to you.

Who Should Offer This?

  • 🎤 Business & Career Coaches – Offer 1:1 coaching sessions
  • 💄 Beauty & Fashion Influencers – Provide personalized styling advice
  • 💰 Financial Experts – Help clients with money management & investing

Example: A TikTok business coach charges $50 per 30-minute consultation. If they take 10 bookings per month, that’s $500 extra income.

How to Set It Up on pop.store:

  1. Add a 1:1 call option to your pop.store
  2. Set your consultation price
  3. Share your availability & book sessions directly

5. Build a Paid Community with Direct DMs & Live Events

Build a Paid Community with Direct DMs & Live Events

Fans want direct access to their favorite creators. With pop.store’s built-in social tools, you can:

  • 💬 Chat with subscribers via private DMs
  • 🎙 Host live video/audio sessions for VIP fans
  • 📣 Create an exclusive fan group with premium content

Example: A content creator charges $20/month for a private fan club where they share exclusive content, live Q&As, and direct DMs.

How to Set It Up on pop.store:

  1. Offer VIP access for a monthly fee
  2. Provide exclusive DMs, live calls & premium content
  3. Engage with your most loyal fans

How to Get More Clicks (and Sales) from Your Link in Bio

Once your pop.store is live, here’s how to drive traffic & maximize conversions:

1. Use a Strong Call-to-Action (CTA) in Every Post

Best CTAs to use:

  • 💰 “Get exclusive content—Click the Link in Bio!”
  • 🎟 “Unlock premium episodes—Check my Bio!”
  • 🔥 “Join my private community—Link in Bio!”
  • 📩 “Want a 1:1 chat with me? Click the Link in Bio!”

1. Use a Strong Call-to-Action (CTA) in Every Post

Use a Strong Call-to-Action (CTA) in Every Post

2. Promote Your Store in Stories & Comments

Promote Your Store in Stories & Comments

2. Promote Your Store in Stories & Comments

  • 🚀 Pin a video explaining your store
  • 📌 Add “🔗 Link in Bio” in every caption
  • 💬 Reply to comments directing users to your bio

3. Offer Limited-Time Discounts & Bundles

Fans love special deals! Try:

  • 🎟 Bundle pricing – Buy 3 videos for $10 instead of $15
  • 🔥 Flash sales – Offer discounts for 24 hours to drive urgency

3. Offer Limited-Time Discounts & Bundles

Offer Limited-Time Discounts & Bundles

Final Thoughts: Turn Your Link in Bio into a Money Machine

Your Link in Bio shouldn’t just be a landing page—it should be a money-making storefront.

With pop.store, you can:

  • Sell digital products & pay-per-view content
  • Monetize with subscriptions & premium access
  • Engage fans with DMs, live chats & 1:1 calls

Ready to start making money?

You own
link-in-bio store

Convert your link-in-bio to a full fledged bio-store that sells everything right there.

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